Halyk Bank
Integration with famous bloggers
ENGAGEMENT: OVER 6%
Brave Talents' resident bloggers creatively and responsibly promoted Halyk Bank's projects. For the “100 Good Deeds” initiative, Damelya Sweet and Zhenis Omarov created humorous “Breaking News” style videos. To promote bank promotions, bloggers crafted unique advertising content infused with humor.
DECISION
Our team has collaborated with Halyk Bank of Kazakhstan JSC on various projects, including the “100 Good Deeds” initiative and several thematic campaigns. In all instances, our goal was to garner positive attention from the audience.
TASK
Due to the high loyalty of our bloggers' audience, the promotional posts received numerous positive reactions. For example, Damelya Sweet's and Sabira Zharasovna's posts garnered over 40,000 likes and about 400 comments each, achieving an average engagement rate of 6.2%, surpassing the standard rate of 4.5%.
RESULT
BLOGGERS INVOLVED BLOGGERS INVOLVED BLOGGERS INVOLVED
Eight bloggers participated: Sabira Zharasovna, Damelya Sweet, Zhenis Omarov, Sergazy Toktarbek, Temirkhan Asylbek, Nagima Nastevich, Arnat Utepbergen, and Zhansaya Muratbekova.
BLOGGERS INVOLVED
САБИРА ЖАРАСОВНА
DAMELYA SWEET
ТЕМИРХАН АСЫЛБЕК
СЕРГАЗЫ ТОКТАРБЕК
ЖЕНИС ОМАРОВ
НАГИМА НАСТЕВИЧ
АРНАТ УТЕПБЕРГЕН
ЖАНСАЯ МУРАТБЕКОВА
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