PUBG MOBILE
Advertisement for a mobile game by Tencent Games
REACH: OVER 5 MILLION PEOPLE
In 2022, the gaming giant Tencent Games approached us with an ambitious goal: to boost the audience reach of PUBG Mobile in Kazakhstan and Uzbekistan.
TASK
We orchestrated the first PUBG Mobile event in Central Asia across both countries. We made a significant presence at the annual Red Bull Soapbox Race, transforming Gorky Park in Almaty and Ice City in Tashkent into Jurassic Park in collaboration with Jurassic World. A promotional video featuring UFC fighter Makhmud Muradov was produced to highlight his voice acting in the game. Bloggers and esports players were actively engaged in promotions, notably during the NUSA Spring Cup 2023 tournament and Comic Con Astana 2023.
DECISION
Since the project's inception, we reached over 5 million people across the two countries. Specifically, the events in Kazakhstan garnered a total reach of approximately 3.2 million people, while Uzbekistan reached 1.8 million. The promotional video featuring Makhmud Muradov amassed 585,000 views on PUBG Mobile's YouTube page and 153,000 on TikTok.
RESULT
BLOGGERS INVOLVED BLOGGERS INVOLVED BLOGGERS INVOLVED
Six bloggers participated: Zhenis Omarov, Sergazy Toktarbek, Temirkhan Asylbek, Maksat Mamraimov, Temirlan Sovetov, and Birzhan Kabylbayev.
BLOGGERS INVOLVED
ЖЕНИС ОМАРОВ
Запросите кейсы или пришлите нам бриф, чтобы мы разработали проект под ваши задачи
СЕРГАЗЫ ТОКТАРБЕК
МАКСАТ МАМРАИМОВ
ТЕМИРЛАН СОВЕТОВ
ТЕМИРХАН АСЫЛБЕК
БИРЖАН КАБЫЛБАЕВ
