Localization and promotion of products
FIVE MILLIONAIRE BLOGGERS
We promoted several Yandex products during our partnership, including caller ID and Yandex.Station with Alice, Yandex.Station Max Zigbee, Alice in Kazakh language, and more. To achieve our objectives, we collaborated with popular Kazakh influencers, including five of our bloggers with millions of followers. The promotional videos were crafted humorously, and the content was produced in Russian and Kazakh.
Following our successful bid, we began an active collaboration with Yandex. Our main objectives were to assist in adapting the company's products and services for the Kazakh market and to promote them to the local audience.
Our blogger collaborations resulted in high audience engagement and loyalty. For instance, Sergazy Toktarbek's promotional post received around 200,000 likes and 5,000 comments, the majority of which were positive.