YANDEX
Localization and promotion of products
FIVE MILLIONAIRE BLOGGERS
Following our successful bid, we began an active collaboration with Yandex. Our main objectives were to assist in adapting the company's products and services for the Kazakh market and to promote them to the local audience.
We promoted several Yandex products during our partnership, including caller ID and Yandex.Station with Alice, Yandex.Station Max Zigbee, Alice in Kazakh language, and more. To achieve our objectives, we collaborated with popular Kazakh influencers, including five of our bloggers with millions of followers. The promotional videos were crafted humorously, and the content was produced in Russian and Kazakh.
TASK
DECISION
Our blogger collaborations resulted in high audience engagement and loyalty. For instance, Sergazy Toktarbek's promotional post received around 200,000 likes and 5,000 comments, the majority of which were positive.
RESULT
BLOGGERS INVOLVED BLOGGERS INVOLVED BLOGGERS INVOLVED
Eleven bloggers participated: Sabira Zharasovna, Damelya Sweet, Zhenis Omarov, Sergazy Toktarbek, Temirkhan Asylbek, Maksat Mamraimov, Faina Alisherova, Zhansaya Muratbekova, Birzhan Kabylbayev, Saltanat Bakayeva, and Aitore Zholdaskali.
BLOGGERS INVOLVED
САБИРА ЖАРАСОВНА
DAMELYA SWEET
ТЕМИРХАН АСЫЛБЕК
СЕРГАЗЫ ТОКТАРБЕК
ЖЕНИС ОМАРОВ
МАКСАТ МАМРАИМОВ
ФАИНА АЛИШЕРОВА
ЖАНСАЯ МУРАТБЕКОВА
САЛТАНАТ БАКАЕВА
АЙТОРЕ ЖОЛДАСКАЛИ
БИРЖАН КАБЫЛБАЕВ
Запросите кейсы или пришлите нам бриф, чтобы мы разработали проект под ваши задачи
